Restaurant Website Development

Client:

Morgan`s Seafood Restaurant

Category:

Website Design

Start Date:

27 August, 2023

End Date:

10 October, 2023

Budget:

7,800.00 KYD

Online table reservation, online food orders, Website Design & Development

Morgan’s Seafood Restaurant partnered with Eyecay to address their online presence challenges. Previously dissatisfied with a poorly designed website that did not cater to their needs, Eyecay stepped in to create a revamped digital platform. This overhaul included updating the logo and refining the brand guide to reflect Morgan’s identity accurately. Eyecay focused on creating a luxurious aesthetic, leveraging the restaurant’s color scheme, and enhancing the online experience through features like table reservations and food ordering systems.

Eyecay took a personalized approach with Morgan’s Seafood Restaurant, understanding their frustrations with a previous website that failed to meet expectations. By actively listening to Morgan’s needs and desires, Eyecay crafted a tailored solution that not only included a visually appealing logo and brand guide but also implemented practical features like an online table reservation system and a food ordering platform. These additions addressed critical issues such as lost reservations and inefficient phone orders, streamlining processes for both staff and customers. Furthermore, Eyecay’s attention to detail extended to showcasing the restaurant’s offerings through professional food photography, enhancing the overall presentation and appeal of the website. As a result, Morgan’s has seen a substantial increase in dine-in reservations and takeout orders, with the website now attracting an impressive 5,000 visits per day and facilitating over 100 dine-in reservations daily.

Problems:

· Lack of Functional Website: The previous website failed to meet Morgan’s needs, leading to lost reservations and customer dissatisfaction.
· Inefficient Reservation System: Morgan’s struggled with lost reservations and inbox clutter.
· Challenges with Food Ordering: The restaurant faced difficulties managing phone orders, resulting in missed opportunities and customer frustration.

Solutions:

1. Attentive Listening and User-Centric Design: Eyecay addressed Morgan’s needs by crafting a website that was functional and aligned with their requirements.
2. Online Table Reservation System: Eyecay implemented an online reservation system to streamline bookings and eliminate reservation errors.
3. Online Food Ordering System: Eyecay introduced an online food ordering system, simplifying the process for customers and reducing the workload on staff.

Results:

Since the website’s relaunch, Morgan’s Seafood Restaurant has witnessed significant improvements in their operations and customer engagement. The online table reservation system has boosted dine-in reservations, with over 100 bookings daily. Additionally, the implementation of the food ordering system has led to an increase in takeout orders, alleviating pressure on staff and enhancing customer convenience. With a daily average of 5,000 website visits, Eyecay’s strategic solutions have transformed Morgan’s digital presence, driving growth and improving overall customer satisfaction.